Blog
Insights on AI visibility, answer engine optimization, and getting your brand recommended by AI.
The State of AI Visibility 2026: 73% of Brands Are Invisible to AI Search
Original benchmark research: we tested 5,000 brands across all 4 major AI engines. 73% weren't mentioned even once. Here's the full breakdown by industry and engine.
The AI Citation Gap: Why 89% of AI Recommendations Go to Just 11% of Brands
Power-law distribution in AI search: a small minority of brands capture almost all AI recommendations. Here's the data — and what the top-cited brands do differently.
How AI Engines Choose Which Brands to Recommend: A Technical Breakdown
A definitive technical reference on how ChatGPT, Gemini, Claude, and Perplexity decide which brands to mention. Ranking factors, content signals, and what actually moves the needle.
AI vs Google: Where Consumers Search First in 2026 (By Industry)
Industry-by-industry data on whether consumers go to Google or AI first. Healthcare, finance, SaaS, e-commerce — the split varies dramatically by vertical.
AI Search Market Share 2026: How ChatGPT, Gemini, Claude & Perplexity Split the Search Pie
A comprehensive breakdown of AI search engine market share in 2026 — usage stats, growth rates, and query volume estimates for every major AI engine.
Best Semrush Alternatives for AI Search Optimization
A comparison of the best tools for AI search optimization, including how they compare to Semrush for the new world of AI-powered search.
7 Strategies to Get Recommended by AI
Practical strategies to get your brand recommended when people ask ChatGPT, Claude, or Perplexity for product suggestions.
90-Day AEO Implementation Plan
A step-by-step 90-day plan to go from zero AI visibility to a fully optimized AEO presence. Actionable tasks organized by week.
How to Measure AEO: KPIs and Metrics That Matter
The key performance indicators for AI visibility. What to track, how to measure it, and benchmarks for success.
Content Strategy for AI Visibility
How to create content that gets your brand recommended by AI search engines. Structure, format, and topic strategies that work.
Technical AEO: Schema, Robots.txt, and llms.txt
The technical implementation guide for AI search visibility. Structured data, AI crawler configuration, and the llms.txt standard explained.
The 6 Pillars of AEO Success
A framework for building AI search visibility: authority, content structure, technical signals, freshness, consistency, and engagement.
AI Search Landscape: ChatGPT vs Claude vs Perplexity
A comparison of how major AI search platforms discover, recommend, and cite brands differently. What you need to know about each engine.
AEO vs SEO: Key Differences Every Marketer Should Know
While SEO and AEO share foundational principles, they differ significantly in execution and outcomes. Here's what marketers need to understand.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the strategic process of optimizing your brand to appear in AI-generated responses from ChatGPT, Claude, and Perplexity. Learn what AEO is and why it matters.